Black Friday – The Origins?

Black Friday has its origins in the United States, which traditionally marks the beginning of the holiday shopping season. Retailers rebranded “Black Friday” as a positive concept, referring to the day when stores went “into the black” (i.e., became profitable) for the year offering significant discounts to attract large crowds.  

In Australia, Black Friday has gained significant popularity over the last decade. Retailers and consumers embraced the American tradition, leading to a major annual shopping event.  

Why Black Friday Became Popular in Australia 

The rise of online shopping and globalisation played a huge role in bringing Black Friday to Australia. As Australian shoppers became more accustomed to international shopping events, retailers saw an opportunity to increase sales by offering discounts similar to those in the U.S. It also arrives just before Christmas, making it an ideal time for Australians. 

Black Friday and the Retail Calendar 

For Australian retailers, Black Friday has become one of the largest shopping events of the year, alongside Boxing Day. Many offers extended Black Friday “weekend” sales, lasting through “Cyber Monday,” which focuses more on online shopping deals. 

Today, Black Friday has become a global shopping phenomenon, celebrated in countries worldwide, including Australia. In many cases, it extends into a weekend or even a full week of deals, and it has grown to include the following “Cyber Monday” for online shopping discounts. 

STANDBY, STANDBY to see how PICA embrace this phenomenal time of year to support you in develop your capability and opportunities.